Branding with Heart: How Hoopla Built a Women-Led Merch Empire

In this episode of Founders Future, with host Ammar Elm, we meet Christina Maag, the dynamic founder of Hoopla, a Boise-based marketing merchandise and branded apparel company. Christina shares her journey from being an executive assistant at major corporations to launching Hoopla just before the pandemic—a timing she now sees as serendipitous. With no prior industry experience, she grew the business from $400K in its first year to $2M annually, leveraging referrals, community engagement, and...