Client Acquisition and Niche Marketing: Insights with Matthew Proctor

In this episode of Founders, Future, host Laura Skinner sits down with Matthew Proctor, founder and CEO of Narrative Bent, to explore his entrepreneurial journey and the evolution of his content marketing agency. Matthew shares his path from an English Literature graduate dabbling in SEO and blogging to a career in advertising and eventually leading successful growth efforts at startups like Homelight and Kickoff. Inspired by the rise of AI, Matthew founded Narrative Bent as a fractional cont...