Navigating the Gray Market: Ryan Weller on Protecting Brand Value

In this episode of Founders, Future, host Elliott Boll sits down with Ryan Weller, the founder of Counter Diversion, to explore the complex world of unauthorized sellers, price erosion, and brand protection in e-commerce. Ryan shares his journey from the sporting goods industry to launching a business that helps brands regain control over their distribution channels. They dive into the challenges companies face with gray market sellers, the impact of Minimum Advertised Price (MAP) violations,...