Scaling Smart: Kaitlyn Merola on Growing a B2B Agency

In this episode, Laura Skinner sits down with Kaitlyn Merola, founder of Move , a B2B marketing agency specializing in emerging and growth-stage companies. Kaitlyn shares her journey from working in startups and agencies to launching her own business in 2019. She discusses the challenges of scaling beyond the founder, transitioning from a network-driven client base to a more predictable acquisition strategy, and introducing a points-based service model to streamline offerings and improve scal...