Tim J. Smith, PhD: Mastering Pricing Strategy with Wiglaf Pricing

In this engaging episode of *Founders Future*, host Laura Skinner interviews Tim J. Smith, PhD, the founder and CEO of Wiglaf Pricing. Tim shares his journey as a “forced entrepreneur,” starting Wiglaf Pricing after a career pivot during the 2000 tech downturn. Over the past 20 years, Tim has built a consulting business that specializes in pricing strategy, empowering companies to optimize their revenue through thoughtful and analytical pricing models. Tim discusses the critical role of...