Valuation Engineering: How Rocket Science’s Mark Addison Unlocks Hidden M&A Millions

In this episode of Founders, Future, with host Jae Encarnacion, we sit down with Mark Addison, founder of Rocket Science, a firm revolutionizing M&A strategy for tech companies. Recognized by Harvard Business Review for his expertise, Mark shares how his proprietary Valuation Engineering process helps mid-market tech firms and startups maximize exit valuations by uncovering hidden strategic value—far beyond just EBITDA multiples. From accidental beginnings as a PR agency to launchin...