How B2B CMOs Can Measure Brand Marketing (Without Spending $10K a Month) | Episode 012

Measuring brand is hard—especially when every dollar has to show ROI.Here’s the problem:↳ Most skip brand metrics because they seem too “fluffy” or “expensive”↳ Attribution obsession blinds us to longer-term brand lift↳ High traffic ≠ success (especially if it's not your ICP)↳ MMM tools are great, but also expensiveBut measuring brand doesn’t have to break the bank.In this KlientBoost Kitchen episode, Patrick walks you through:→ 7 tactical, low-cost ways to track brand performance→ How to prove brand lift with holdout tests (yes, even in B2B)→ Why ICP traffic growth is your best North Star metricYou don’t need a six-figure analytics stack to prove your brand is working.You just need to track what actually matters.