How B2B Marketers Can Get More Budget From Their CFO | Episode 005

Asking your CFO for more B2B marketing budget can feel like biting off more than you can chew.Worst-case scenario? They say no.Best-case scenario? They say yes, and now you’ve got to show the proof is in the pudding.What if we told you there’s a way to strategically request more budget that makes it more likely you’ll get approval—and more likely you’ll deliver results your CFO cares about when you spend it?That’s what you’re going to learn in this week’s KlientBoost Kitchen episode. Bon appétit 🤌