What’s Actually Working in Attribution & Marketing Measurement in 2025 | Episode 011

It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.Here’s the problem:↳ Most attribution models are flawed↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)↳ We’re measuring ROAS instead of ROI (and CFOs know it)↳ We’re avoiding “hard-to-attribute” channels altogetherWe unpack it all in this week’s KlientBoost Kitchen episode. You’ll learn:→ Why attribution alone won’t reveal what’s actually working→ How to run holdout tests the right way (without blowing your budget)→ How to use MMM to justify bold creative and budget decisions→ Pro tips for improving model fit with seasonality and promo flagsBig thanks to Reese Garcia, our Head of Business Intelligence, for serving up this week's recipe 👨‍🍳Bon appétit 🤌