Rufus AI Boosts Amazon Sales on Black Friday

Amazons AI chatbot, Rufus, significantly boosted Black Friday sales, with shopping sessions using Rufus doubling compared to the previous month. On Black Friday itself, sessions with Rufus that resulted in a purchase increased by 75%, highlighting its growing influence on consumer behavior. This trend is part of a larger shift towards AI for holiday shopping, with Adobe Analytics reporting an over 800% year-over-year increase in traffic to retail sites from AI services on Black Friday. Shoppers using AI tools were 38% more likely to make a purchase, indicating a new era of consumer interaction with online retailers.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.