Inside Our Strategy Debate: New BRAND or Separate? Lessons for Entrepreneurial Couples

Send Krystal a Text Message. What if you could seamlessly blend two successful brands into one powerhouse venture? This episode of The Proffitt Podcast tackles the intricate decision of creating a unified brand for Jessica and her husband’s joint podcast, "Married to the Hustle," or keeping their established individual brands separate. We unpack this process using the "BRAND" acronym, exploring the dynamics of audience synergy, benefits, and potential pitfalls of brand fusion. Through ...