The Innoficiency Problem

Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.   Blair Enns https://www.winwithoutpitching.com/ https://twitter.com/blairenns https://ca.linkedin.com/in/blairenns   Leah Power https://theica.ca/ https://www.linkedin.com/company/institute-of-canadian-agencies https://www.linkedin.com/in/leah-power-she-her-3486998/ The Innoficiency Problem https://www.winwithoutpitching.com/the-innoficiency-problem/ Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerthhttps://www.goodreads.com/book/show/19660676-buying-less-for-less Holding Opposite Perspectives In a Healthy Tension https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension Nick Skillicorn https://www.ideatovalue.com/author/nickskillicorn/ Clayton Christensen https://www.christenseninstitute.org/disruptive-innovations/