Fast food franchise
50 Things That Made the Modern Economy - Podcast autorstwa BBC World Service
Kategorie:
There are more than 36,000 McDonald's restaurants around the world - but if the McDonald brothers had had their way, that might never have happened. Tim Harford tells the story of how milkshake-mixer salesman Ray Kroc turned their burger business into a global giant, and explains the principles that made his franchising model such a success.
