John Jantsch: The Ultimate Marketing Engine

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn't have to be. If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation. John Jantsch has the strategies you need to create customers and clients for life. John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. In this episode, John details the marketing concepts in his new book that transform how readers view their business, marketing, and customers.