Annoushka Ducas Decodes Her Jewelry Style

As Annoushka Ducas reflects on operating her namesake, London-based fine jewelrybrand over the last 10 years, she considers how throughout her entire career she has always derived inspiration from women starting with her dynamic mother to her clients as well as the famous females who wear her jewels including Patricia Arquette, Catherine, Duchess of Cambridge, Rihanna and Queen Rania of Jordan.

Explaining why her brand has always served as a platform to showcase work by guest designers - from Houston, Texas’s Sutra to Beirut’s Selim Mouzannar - Annoushka tells the story of teaming up with Susie Cave, designer of The Vampire’s Wife fashion label,
to create an 18-carat gold collection arising from Susie’s favorite songs by her husband, Nick Cave.

Annoushka reveals all - describing how she built her brand, after founding Links of London, and sustained a harmonious working partnership with her husband, John Ayton. She also offers up tips including how to mix metals and maximize an investment on fine
jewelry by making it integral to an everyday look.