He raised $1.3M, hit $100K ARR—but failed. Here's the lesson every founder needs to hear. | Tolga Ermis, Founder of PromiseQ

Tolga stumbled upon a problem in the security monitoring space. Motion cameras generated way too many false alerts. So he decided to solve it using AI. He raised over a million dollars and got several customers. But he always felt he was pushing a boulder up a hill. At one point, one of his large customers churned and went with a competitor. Tolga pivoted, but it was too late. Now, thinking back, he realizes that one of the main issues is he may never have been solving an important-enough ...