Above Avalon Episode 93: Underpricing Luxury

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. Apple is underpricing AirPods and Apple Watch. In episode 93, we discuss Apple's evolving pricing strategy. We begin by looking at AirPods and Apple Watch pricing and why I think the products are underpriced. The discussion then turns to three possible theories on Apple's wearables pricing strategy. After analyzing each theory, we take a closer look at how Apple is using pricing to grow its user base. The episode concludes with a number of things to look for when it comes to future Apple products and how Apple is using lower pricing to redefine luxury. To receive additional Apple analysis throughout the week, become an Above Avalon member by visiting AboveAvalon.com/membership.