Discovering “Dead” Growth Channels | Actionable Tips 3.0

We’ve all heard the saying that “XYZ is Dead” by marketing gurus and pundits. In this episode, Ross Simmonds & Talia Wolf discuss the importance of running your own experiments when people suggest that channels are dead. During this episode, they define “Dead Channels” and highlight the three categories of dead channels. In addition, they outline exactly how you can actually discover these channels and use them to drive results.

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