Hyundai’s New Marketing Direction
AdExchanger - Podcast autorstwa AdExchanger Talks - Wtorki
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Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.
