Ep 17 | Build Your Brand with Marina Barayeva

INTRODUCTION TO EPISODE 17Leadership is all about influence. Nothing more, nothing less. But how do influencers create their brands?It all starts with you, who you are as a person, where you are right now, why people should listen to you, and how you can help them. In the episode today, Mike interviews international speaker and coach Marina Barayeva. Marina helps entrepreneurs build their influence and create a life of purpose. Join them as they discuss the 5-step authority system, building your brand online, and not just doing it for yourself but doing it for the relationships you build.(For the full show notes and more resources, at no cost, visit https://connect.stepstoadvance.com) EPISODE 17 SUMMARY & HIGHLIGHTS:  Who is an Influencer?An influencer is a person that can impact behavior, choices, and other people because of his or her authority, knowledge, position, or relationship with the audience.What do people start out with if they want to become an influencer? 4:26Start with where you are right now, who you are as a person, why people should listen to you, why they should come to you and how you can help them. Think who are for the people who you serve, and what service you can provide them.Why is your story important?7:45Your story is very deeply connected to what you do and doesn’t have to be difficult. It got you to wherever you are right now and tells why you do what you do.What is the 5-step authority system?9:041. Start with your foundation. Know the audience you serve.9:512. Know about your service. Focus and understand how people find you there, consume your message, and how they react to it.14:043. Get more media appearances. 16:544. Work with influencers. 18:265. Accumulate whatever you've done and update your media kit. KEY QUOTES:6:58-7:03“Even if you have only a few people around you, you can impact their life tremendously.”10:39-10:49“If you would want to really grow your personal brand, and share your message to more wide to get publicity, it's quite easy actually.”11:25-11:29“Because even your website is not, it's not about you. It's about people who serve.”RESOURCES MENTIONED:Podcast-  7 Strategies to overcome a fear of Public Speaking with Mike Acker by Marina BarayevaBlog & Books- Bob Burg CONNECT WITH MARINA:Website | LinkedIn   (For a downloaded copy of show notes and more resources, at no cost, visit connect.stepstoadvance.com) Also, check out the video at https://www.youtube.com/c/ADVANCEwithMikeAcker