#4 | Kristen Ribero, Handshake

There are many things to learn about messaging: value props, product pillars, proof points, etc.But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers.In this episode of Adventures In Messaging, Kristen Ribero, Head of Brand & Corporate Marketing at Handshake, gives practical tips on how to create simpler messaging, from avoiding fancy words to tapping into your customer’s language.She also shares why every team – not just the PMMs...