#6 | Diana Smith, Twilio.org

It’s easy to think you know how to talk to your customer.But are you using the same words they use? Are you highlighting the same problems they discuss? Are you truly empathizing with their situation?The words you use have the power to build up or belittle your customer. To show you understand them or not. To earn their trust or not.That’s why you should always approach messaging from a place of learning.In this episode, Diana Smith, Director of Brand & Product Marketing at Twilio.o...