Episode 75: Exploring Alternative Marketing Models with Ayo Abbas

Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.

Ayo Abbas is a built environment marketing consultant from the UK. She has over 20 years’ experience working in B2B marketing and has worked for major firms including Arup, Mace and Ramboll In February 2020, Ayo founded her own consultancy business Abbas Marketing and offers marketing strategy and content creation services for built environment firms and organisations. She enjoys working with companies who are passionate about what they do and aren’t afraid to challenge our somewhat traditional sector. Ayo is a fellow of the RSA and a committee member for Build Up! - a built environment marketing networking group. She also hosts her own podcast The Built Environment Marketing Show.

Here's her series on the marketing models: Collectives: https://www.abbasmarketing.com/mitc-podcast/ep32-marketing-collectives Consultants, Freelancers, and Independents: https://www.abbasmarketing.com/mitc-podcast/ep31-marketing-consultants-freelancers Groups and Online Programs: https://www.abbasmarketing.com/mitc-podcast/ep30-marketing-group-online-programmes

Website: https://www.abbasmarketing.com/ LinkedIn: https://www.linkedin.com/in/ayoabbas/

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