Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.

Sean has 20 years of service marketing experience, 15 years of which have been in the architecture, engineering, and construction industry. Sean has worked firms both large and small in a variety of roles including proposal writer, proposal manager, and marketing director. He has Master of Science degree in Applied Psychology from USC where he focused on consumer psychology. He has conducted research on how visual cues unconsciously influence service provider selection and focuses on how to apply principles in consumer psychology and behavioral economics in proposal development and marketing professional services.

Currently Sean is the marketing manager with Ghirardelli Associates, a construction management firm specializing in the transportation sector.

Book and Video Recommendations: The Human Brand by by Chris Malone and Susan Fiske Nudge: The Final Edition by Richard Thaler and Cass Sunstein Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic Melissa Marshall TED talk: Talk Nerdy to Me

Sean's LinkedIn: https://www.linkedin.com/in/sean-stewart-marketingstrategy/ Sean's email: [email protected]