Staging Successfully with Catherine Lewis-Brown

Betsy Helmuth and guest Catherine Lewis-Brown discuss the nuances of staging versus interior design, the influence of TV shows, and the costs of starting a staging business. They also cover renting versus owning inventory, working with real estate agents, and share budget-friendly staging tips. 0:00 Premium membership details 1:33 Introduction of guest Catherine Lewis Brown 2:28 Catherine's background in staging 3:44 Differences between staging and interior design 5:24 Impact of TV shows on staging expectations 7:29 Costs and logistics of starting a staging business 13:08 Renting versus owning staging inventory 18:03 Key considerations in staging versus interior design 23:32 Working with real estate agents 27:54 Budget-friendly staging tips 40:40 Announcement of podcast's YouTube channel - Staging focuses on appealing to potential buyers by highlighting the home's best features, rather than personalizing the space for current homeowners. - A successful staging business requires investment in inventory, understanding market trends, and effective client relationships, particularly with real estate agents. - Decluttering, fresh wall colors, and up-to-date flooring are cost-effective strategies that significantly increase a home's appeal and potential sale price. Additional show notes: Click here to ask Betsy Helmuth a design question. Click here to upgrade to a premium member and access the bonus episodes. Click here to become an interior designer with Uploft’s Interior Design Academy. For more affordable tips, visit AffordableInteriorDesign.com. For more about our residential interior design services, visit ModernInteriorDesign.com. For our commercial interior design services, visit OfficeInteriorDesign.com.