As Afrobeats takes off globally, how can tech help homegrown talent and labels scale?

With Afrobeats taking off internationally, music from the continent can now be heard in all corners of the world partly thanks to homegrown artists such as Burna Boy, Tiwa Savage, Wizkid, and even Beyoncé who featured leading African artists such as Shatta Wale on her latest album. But away from the global success stories lies an industry that has not necessarily attracted the infrastructure or investment required to drive growth in the sector and support job creation throughout the continent. Experts believe the African Continental Free Trade Agreement (AfCFTA) could emerge as a key driver of inclusive growth, while also setting the stage for exciting collaboration across borders. Regardless of what the future holds, it's clear that technology will play an even larger role in shaping the creative industry and may also serve as a powerful tool for exporting the biggest success stories across the Global South. Host: Isaac Kwaku Fokuo, Jr, Founder & Principal of Botho Emerging Markets Group Guests: Ninel Musson - Co-founder & COO, The Vth Season Derrick “DNA” Ashong - Founder & CEO, Amp.it Jude “M.I.” Abaga - Founder, TASCK Agency "Afro-Catalyst" is a co-production between Botho Emerging Markets Group and World1Media.