Are loyalty schemes all they're cracked up to be?

Cashpoints is a new customer loyalty programme that has launched today. Its' co-founder Ian Sutcliffe - who was also behind the popular AA Smartfuel loyalty programme - promises that Cashpoints is simple for shoppers to understand. Some retailers have already signed up, with more planning to do so in the next few months. We've asked Christopher Walsh from Moneyhub to give his verdict and whether loyalty schemes are actually good for consumers.