029 Patrick Kizny: The Value Method

Hey everyone, today I’m joined by Patrick Kizny.Patrick is the founder of Futurecrafting™ and a creative entrepreneur with over two decades of experience leading firms in digital marketing, branding, and Hollywood-grade CG & VFX. He’s worked with clients all over the globe and now helps creative firms unlock value and scale their impact with his Value Method.I brought Patrick onto the show to share his insights on how marketing agencies can create value, communicate it effectively, and position themselves strategically in the value chain. If you’ve ever struggled with positioning, pricing, or just making your value clear to clients, this episode is for you.In this episode, we discuss:Why value alignment between agencies and clients is often brokenHow agencies can position themselves better in the value chainThe importance of value-based pricingHow to shift from being a vendor to a strategic partnerAnd more...You can learn more about Patrick on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Today’s episode is sponsored by Parakeeto.You know that task in your agency that involves pulling together data and context across Finance, Operations, and New Business, just so you can make better decisions.This is exactly what the team at Parakeeto helps do.They make whoever is managing that task look like a rockstar, using their proprietary frameworks, technology, and services to set your agency up for the best decisions.Don’t let missing and disparate data be the reason your agency struggles.You can learn more at Parakeeto.com/forward. -----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.