Agency Freedom: E49: Aaron Gordon On Personal Brand And Working With Family

In this episode of Agency Freedom Podcast, James talks with Aaron Gordon of the Gordon Companies. Episode Highlights: Aaron shares that he is the second generation to work for their family-owned and operated independent agency. (4:53) Aaron mentions that some of the customers they have now were names he heard at the dinner table with his family while he was growing up. (7:27) Aaron mentions how fortunate he was to start with a book of business in front of him, which enabled him to try a few new things. (10:58) Aaron explains how he got his start at their family-owned business. (15:23) Aaron believes that many individuals who work in insurance lose sight of its history. (20:09) Aaron discusses why it is important for the second and subsequent generations to value and respect what came before them. (23:05) Aaron shares his experiences with one analog and one digital system. (28:40) Aaron mentions that they do not now take Bitcoin payments, but that they would in the near future. (33:10) Aaron explains that he produces or develops 20 pieces of content every week in order to get five pieces of content. (52:22) Key Quotes: “I think that a lot of people get into our industry lose sight of the history.” - Aaron Gordon  “If you're authentic and you do you, it'll come through, you just have to be super consistent.” - Aaron Gordon “I think that there's something envious about looking at a business and building your structure, your operations, your processes, your tech, forming your ideal client, by the way, based on solely your vision. For me, a lot of the things that I do are clouded for lack of a better term by our already ideal client, already existing client.” - Aaron Gordon Resources Mentioned: Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at [email protected] with ideas, questions, complaints or your favorite grilling recipe.