Brett Young: Don't Do What Works, Do What Duplicates

In this episode of Agency Intelligence podcast, host Jason Cass interviews Brett Young, CEO & Co-Founder of Erb and Young. Brett talks about the importance of teaching young agents the fundamentals of insurance and discusses how to notice patterns and use them to predict what comes next.  Episode Highlights: Brett explains that the fundamentals are very important for agents and the good news is that the basics are all the same. (4:25) Brett explains that to think that we understand sales and think we're done is misguided as mastery is a lifelong process. (9:16)   Brett mentions that life and people are a series of patterns and the more we study the patterns, the more we are able to be successful in our business. (14:36) Brett shares about Erb and Young, how it started, and what is coming up next for the agency. (15:42) Brett discusses how they were able to build a great team and the things they have to put into consideration to build a big agency. (18:23) Brett explains that as far as a hierarchy in the business, the company is equally divided between him and his partners. (19:59) Brett mentions that the biggest gift you can give to your team is clarity, as lack of clarity creates uneasiness. (24:36) Brett shares that the advice he would give to people that have only started in the business for less than a year is to give it 5 years more and then you will see that it's worth it. (27:53) Key Quotes: "Even though we can learn these things ourselves and think that we go to a conference, or go to an event, or attend a webinar, or sit with somebody for an hour, and they teach us something that we have it, that's not mastery, and mastery is a lifelong process." - Brett Young "Life is just a series of patterns… People, it's just a series of patterns. And if you study patterns, you start to notice the same things over and over again. And you start to notice the same things over and over again, we can't predict what comes next." - Brett Young "I think one of the biggest gifts you can give your team is clarity. Yeah, there's uncertainty and a lack of clarity creates uneasiness." - Brett Young Resources Mentioned: Brett Young LinkedIn Erb and Young Reach out to Jason Cass Agency Intelligence