Power Producers: Dominating Donna with Anurag Shah

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Anurag Sha, CEO & Co-Founder of Aureus Analytics. Anurag discusses the use of AI and machine learning in the insurance industry. They talk about Donna for Agents and discuss the future of AI and machine learning in the insurance industry. Episode Highlights: Anurag discusses the advancement of AI and machine learning in the insurance industry. (4:05) David discusses how he plans to use ChatGPT to create a book about return-to-work programs as a marketing leave-behind for his company. (7:54) Anurag explains that the fear that artificial intelligence will take people's jobs is unnecessary because it is still artificial and requires humans to ask different questions. (10:52) Anurag shares his engineering and software development background, which includes working with large amounts of data and systems that learn from other systems. (16:52) Kyle discusses the importance of collecting data from customers in real-time without having to ask them, as this can help them make more informed decisions. (22:52) Anurag discusses the importance of focusing on what the customer does rather than what they say. (27:04) Anurag explains how DONNA was developed through testing with agencies. (33:31) Anurag discusses the three perspectives of sentiment: probability, prediction, and actual opportunity that can be used to develop a program to run life insurance, build a whole line out of it, or grow the business out of it. (39:45) According to Anurag, machine learning models are constantly learning from both positive and negative outcomes and can be used to measure close rates and improve predictions. (42:27) David mentions that DONNA's tool helps agencies maximize efficiency and cross-sell opportunities by looking through their existing book and showing them where they have opportunities. (49:07) Anurag believes that automation is getting better over time because networks and associations are recommending it and carriers are using it. (52:44) Anurag shares that DONNA's main goal isn't just to sell software, but also to help clients improve how their businesses work. (57:39) Tweetable Quotes: “I think people are becoming more and more open to considering options to make their lives easier.” - David Carothers “Our goal is to help the business and have a focus on the end consumer, the policyholder, right? If the focus is not just on your own business, but also on the customer, that's really where the value is.” - Anurag Shah “We realize that what we're doing is not selling software, we are basically helping you build a better business.” - Anurag Shah Resources Mentioned: Anurag Sha LinkedIn Aureus Analytics DONNA  David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes