Power Producers: The True Idea Pro with Fred Cary

In this episode of The Power Producers Podcast, David Carothers interviews Fred Cary, CEO of IdeaPros. Fred discusses how IdeaPros helps entrepreneurs and shares many principles and practices that every business owner can benefit from. Episode Highlights: Fred mentions that IdeaPros assists entrepreneurs with everything they need to improve. (3:12) Fred explains that he gained traction and an audience by understanding the market opportunity, ensuring that it is robust and growing, and finding the hole in what is not being served. (4:45) Fred mentions that he built IdeaPros on the pillars of sameness, stating that regardless of the type of business you want to start, there are several things you must do. (9:09) Fred explains that new businesses fail for two reasons: not having capital and creating something that nobody needs. (17:10) According to Fred, the best approach to convince someone to want to purchase from you is to be the expert and be viewed as the expert so they feel they can trust you. (26:33) Fred believes that applying the lessons and techniques that IdeaPros is teaching business owners is a genuine opportunity regardless of industry. (44:11) Fred explains that individuals should make a gut check to see if this is what they want to do because when they can link their passion with their business, they will have a great life. (48:58) Fred mentions that their website provides a complete indexed table of contents with everything people want to know about entrepreneurship, starting a business, growing a business, marketing, advertising, and raising money, and it's all free. (51:52) Fred encourages people to persevere, to do things differently, and to align their life's purpose with what they do for a living. (53:38) Tweetable Quotes: “The reason I'm here is to help get your audience focused on the fact that no matter what it is that you're trying to do to change your life and to change your living, I can show you how to do it in a way that's going to get you successes that you're probably not even imagining.” - Fred Cary “The best way to get somebody to want to buy from you is if you are the expert, and you are perceived as the expert because then there's a trust factor involved.” - Fred Cary “Do something different, stand out in the crowd. If this is not you, find what is you, find your passion. And when you can align your passion with your business, you're going to have a great life.” - Fred Cary Resources Mentioned: Fred Cary LinkedIn IdeaPros David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes