Power Producers: Throwback: Scaling Through Super Content with Bradley Flowers

In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Bradley Flowers, Founder of Portal Insurance and Co-Host of The Insurance Guys Podcast. Bradley discusses content creation, where you should spend your ad dollars, and how to build your brand and market your business. Episode Highlights: David introduces Bradley Flowers. (1:24)  Bradley shares how he met David. (2:25) Bradley shares his story and his work background. (3:29) Bradley shares how he got into the insurance industry.  (4:55) Bradley talks about working at a state farm agent to learn P&C. (6:38) Bradley talks about The Insurance Guys Podcast. (7:26) Bradley says that they use the podcast as a vehicle to get to know people like Ryan Hanley. (7:56) Bradley shares how he started the Portal Insurance. (8:13) David shares how he invites his guest to join him in the podcast. (9:45) David talks about the email that he received from Josh Gurley. (10:01) Where would Bradley advise producers or agencies to start over building their brand? (17:27) Bradley talks about the video studio he built at the back of his office. (19:27) Bradley shares his own process of creating content. (24:31) Bradley believes that people should create the content they’re most passionate about. (30:55) Bradley shares what happened to Mitch Gibson after following his advice. (36:13) Bradley just started a local podcast. (37:07) Bradley says that podcasts can become the epicenter of all of your marketing where everything is derived from. (40:05) Bradley shares the keys to their success. (43:08) David says that wegotyourpodcast.com as an easy, out of the box way to get your podcast produced. (45:44) What has been the biggest challenge of Bradley? (48:08) Bradley talks about the first content he created. (59:13) Tweetable Quotes: “One thing that I love to do is I just love connecting with people.” - Bradley Flowers “I'm a big believer in hiring against your weaknesses.” - Bradley Flowers “The key is not reaching a bunch of people. The key is finding the right ones” - Bradley Flowers Resources Mentioned : David Carothers LinkedIn Kyle Huock LinkedIn Florida Risk Partners Bradley Flowers LinkedIn Portal Insurance The Insurance Guys Podcast We Got Your Podcast