Power Producers: Throwback: The Sedlak Sessions 2

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by Stephen Sedlak, author of: The Work Comp Control Effect: 7 Steps to Increase Profits Through Your Work Comp Program. Stephen discusses the purpose of the book, his writing process and shares a few of the unique ways that he has promoted the book. Episode Highlights: Stephen explains how he came up with the idea for his book. (3:59) Stephen mentions that the goal of creating the book was to boost business and use it as a factor in winning new clients. (6:17) Stephen discusses what he did to promote his book during COVID. (7:05) David explains why people should purchase the book: The Work Comp Control Effect from Amazon. (10:31) According to David, it is important to understand that writing a book is only the first stage; the second step is what you do once you have completed the book. (12:38) David discusses something he did as a result of his training that he believes everyone should do. (16:34) David explains the significance of allowing someone to speak about their company and what they need from you. (22:29) Stephen shares how he has promoted his book. (25:38) Tweetable Quotes: “Everybody's got a story. Everybody can connect you with somebody, everybody knows somebody. So everybody's a prospect in my eyes.” - Stephen Sedlak “I've always been a huge proponent of producers, blogging, and creating content in a microenvironment. And that's an easy thing to do. It trains the producer, it creates a habit, but it also gives them credibility.” - David Carothers “I think that it's also important to know that actually writing the book is just the first step. The other step is what do you do after the fact.” - David Carothers Resources Mentioned: Stephen Sedlak The Work Comp Control Effect: 7 Steps to Increase Profits Through Your Work Comp Program David Carothers LinkedIn Kyle Houck LinkedIn Florida Risk Partners The Extra 2 Minutes