Power Women In Insurance: Helping Agencies Grow Through Branding and Education with Charlotte Hicks

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Charlotte Hicks, a Business Growth Coach and Digital Marketer at Nowpreneur. Charlotte talks to Teresa about her passion for helping agencies to brand themselves and her education regarding flood insurance with the National Alliance. Episode Highlights: Charlotte discusses her family's insurance agency, her work as a tax accountant, and her transition back to the insurance industry. (1:15) Charlotte encourages all insurance agents to offer flood coverage with every property policy and to educate their clients on flood risk and show them how floods can happen. (5:39) Charlotte explains that flood insurance is beneficial for agents, customers, and communities, as it protects them from uncovered losses and reduces the need for public assistance. (10:57) Charlotte discusses the importance of branding and marketing in the insurance industry and the need for companies to differentiate themselves from competitors by communicating their unique brand message. (14:52) Charlotte explains that an agency's voice should reflect the personality of its leadership and cater to its ideal clients. (18:37) Charlotte discusses the importance of consistency in carrying out an agency's brand message across all marketing and operational systems. (24:21) Charlotte shares how to use AI tools like Chat GPT for ideation and content creation. (29:37) Charlotte mentions that there are now AI tools for creating videos, social media snippets, and blog posts. (34:13) Charlotte shares that coaching helps customers develop marketing systems and match their needs to the customer value journey. (37:51) Charlotte explains that businesses can be successful by listening to their customer, listening to their prospects, and having a growth framework that looks at the customer journey, tactics, marketing initiatives, and analytics to measure success. (42:37) Key Quotes: “It's really important for people to understand why you're different and why they should do business with you, and what is unique about you. And that's your brand message, and you need to communicate that, from the very beginning to the very end.” - Charlotte Hicks “It actually deepens the loyalty when you do have that repetition of your brand message and carry that through all of your marketing…this is where having good systems and processes in your agency matters.” - Charlotte Hicks “The biggest thing that AI is doing for us right now, is it's helping us do things faster in marketing, it's not replacing anything, it's helping us do it faster.” - Charlotte Hicks Resources Mentioned: Charlotte Hicks LinkedIn Nowpreneur Contact Teresa Kitchens Sterling Insurance Group