Power Women In Insurance: Helping Agents To ROCK Their Marketing with Abby Wheeler

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Abby Wheeler, Co-Founder of Market Retrievers. Abby and Teresa talk about her company Market Retrievers and how they help agencies find their Marketing voice. Episode Highlights: Abby shares that her first job was with the state association for independent insurance agents, focusing on social media and SEO. (2:03) Abby explains that people are concerned with ROI, so it is important to have a digital footprint that is more than just a website. (7:06) Abby mentions that social media is essential for agency growth, it is also a credible source for other people to see that a company is doing something that works. (11:08) Abby discusses how she makes sure that the whole team is involved in social media. (15:00) Abby explains why men can be more resistant to change than women. (20:25) Abby shares how Market Retrievers brings together social media opportunities for virtual agencies or agencies that may not all sit in the same location. (28:10) Abby mentions that when they meet with a prospect for the first time, they provide an assessment of their current digital strategy, and look for areas of improvement. (30:45) Abby explains that businesses on social are becoming more relaxed, funny, relatable, and conversational. (38:07) Abby shares an experience where they filmed a 15 second video of a day in the life of an agency and it got 10,000 views on Instagram. (41:41) Key Quotes: “When we very first meet with somebody that's a prospect, we provide an assessment. So we go through all of their social channels, not just their digital presence, their Google My Business, everything, and kind of see areas of improvement, and we offer suggestions.” - Abby Wheeler “I think it all boils down to the little moments, the culture and agency of, someone brought their dog in today, or their two year old’s coming in today. Like, that's what people want to see. And that's the culture of your business. And that's what does well on social and that's what makes our job really fun.” - Abby Wheeler “We would love to have anyone that needs social media or even just the smallest amount of help. We have multiple tiers and we work with so many people that want to do the littlest thing or the whole enchilada. So we are very flexible. We're still new so we understand that people need different things.” - Abby Wheeler Resources Mentioned: Abby Wheeler LinkedIn Market Retrievers Contact Teresa Kitchens Sterling Insurance Group