Power Women In Insurance: Proactively Building Teams In A Hard Market With Lisa Brady

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Lisa Brady, Owner of Brady Insurance Group. Lisa and Teresa discuss how to build a strong team in this hard market. Episode Highlights: Lisa explains how she overstaffs her agency to be proactive and keep an extra person to make sure that they are reaching out to their clients with everything they need. (2:40) Lisa mentions that her team is cross-trained to help everyone else and that she values her team members by knowing their personalities and strengths to assign them to the right roles. (5:22) Lisa discusses how they keep their workplace joyful, including fun days, competitions, and community involvement. (10:55) Lisa explains the importance of valuing team members and creating a fun workplace, which leads to happier employees and better customer service. (13:12) Lisa shares that they have increased their Facebook presence and engagement by over 450% through giveaways, tagging, and linking TikTok and Instagram. (17:55) Lisa discusses the importance of partnering with other businesses to create events and experiences for the community. (23:44) Lisa mentions that she encourages her team members to offer ideas for community involvement and agency improvement during the interview process and team meetings. (30:30) Lisa believes that it is important to be open to team member feedback and revisit processes to ensure they are working effectively. (32:38) Key Quotes: “You’ve got to find a way to keep people in this competitive market. You know, the workforce environment. And one of them in us, I think the value and making it, you know, a fun place to be, but you’ve got to be serious. And you’ve got to find a way to keep that implemented to keep your goals going.” - Lisa Brady Resources Mentioned: Lisa Brady LinkedIn Brady Insurance Group Contact Teresa Kitchens Sterling Insurance Group