Education-Based Selling: The Key to Growing Your Business Without Prospecting

You don’t have to be a natural salesperson or prospector to generate leads and grow your business.   Whether you want capital, deals, or recruits, if you’re uncomfortable with traditional sales, there’s another way, and the great news is that it allows you to attract business instead of chasing it.   How do we use education to bring more people into our world? In this episode, I’ll share my lead gen and marketing strategy and how you can monetize educational content.   You can generate almost any kind of lead from an education-based selling system as long as you provide good content, pick the right audience and have calls-to-action along the way. -Tom Cafarella   Three Things You’ll Learn In This Episode -How to generate business your way Can we generate quality leads without the traditional methods of prospecting?   - Finding the right lead gen method for you How do you know if an education-based marketing system is for you?   - How to package and monetize educational content How can we turn free content into a lead generation mechanism?