Liquid Avatar Digital Identity Platform Goes Commercial With Age Verification Products For 8,000 Convenience Stores In Ontario

12 months ago investors couldn’t be blamed if they found it hard to grasp the genius and foresight of Liquid Avatar $LQID $LQAVF ….. the easiest way to describe the company was as a blockchain platform allowing people to manage & profit from their digital identity, which became a real need once global laws started being enacted to prevent the likes of Facebook from every abusing our private information again. Moreover, the platform also provides both businesses and governments the ability to easily integrate digital wallets and digital identity solutions through its Liquid Avatar platform (www.liquidavatar.com). It sounded great … and definitely sounded like something you could see starting to happen 3-4 years into the future … but then the signs started showing up that painted an accelerating picture that would put LQID at the forefront of digital identity. 1.  In March of this year, Google validated the $LQID business model with this stunning announcement: Google announces major shift away from precision-targeting of ads based on everything you do on the internet Google believes these types of tracking methods don’t “meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment.” Google is experimenting with tools in its Privacy Sandbox that are designed to allow advertising to continue to work on the web but in a less privacy-encroaching way. “Keeping the internet open and accessible for everyone requires all of us to do more to protect privacy — and that means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web,” David Temkin, Google’s director of product management for ads privacy and trust, What is the potential outcome of this major shift by Google? “Google’s decision could upend the ad industry, which has relied on these types of tracking tools” With this news, the data privacy and monetization game is underway and LQID sitting in a great position within the industry and the dominant position within the small cap world. BUT THAT’S NOT ALL 2.  In May of this year, The Ontario government released its digital identity strategy outlining ways in which it plans to harness the potential of the digital economy and better utilize data. Included in the plan are tangible commitments. Then came the news all Liquid Avatar investors were waiting for: Ontario Releases Technology and Standards for Digital Identity which includes: the creation of a new data authority; the introduction of a new government-issued digital ID that lets people prove who they are both online and in person. These 2 announcements out of Google and the Ontario Government officially put both business and government in the digital identity and credentials game.  There is no looking back....