223: Red Tractor | Traceable, Safe and Farmed with Care

Did you know almost 70% of consumers say the Red Tractor Assurance Scheme, positively influences their shopping? Jim Mosely, the Red Tractor Assurance CEO,  states 73% of consumers trust the Red Tractor Scheme and that’s just the beginning. It’s safe to say, the little red tractor is a key player in the farming industry and its journey to our consumer's dinner table.  John Bates talks to the CEO of one of the largest farming assurance schemes, Red Tractor – about the nitty-gritty details and the importance of the scheme and how this helps farmers.  Find out how the organisation deals with bad publicity and how Red Tractor is preparing in light of the current economic stress caused by the pandemic and as we plan to leave the EU - discussing what this means for Britain’s food producers.  Would you like to know more about The Red Tractor Assurance Scheme? Visit, assurance.redtractor.org.uk ________________________________________________________________________________ Created in the aftermath of the BSE and Salmonella disasters two decades ago. Red Tractor’s core purpose was to reassure consumers at a time when trust in our industry was at an all-time low. It has since grown to become the UK's biggest farm and food standards scheme, with almost 50,000 members. Covering all of animal welfare, food safety, traceability and environmental protection, this not for profit company, has helped to establish British food and farming as the benchmark for quality across the world.