317: Behind the scenes of our We Eat Balanced TV advert

Levy payers tell AHDB one of the things they value most is the marketing and advertising activity we do. A key component of the proactive work is AHDB’s hugely successful We Eat Balanced advertising campaign which returned to national TV screens from 4 January 2022.  In this episode, John Bates goes behind the scenes of the AHDB marketing department to hear how the £3m campaign aims to highlight the role meat and dairy from the UK plays in a balanced and sustainable diet. AHDB’s Nicola Dodd and Peter Park from ad agency Ogilvy tell the story from concept to on screen delivery. You can watch the full TV advert here. How to get involved AHDB works with farmers from across the country to make them central to the social campaign and share their personal stories of how they work to make meat and dairy some of the most sustainable in the world. The easiest way to get involved by supporting and sharing the campaign is to follow AHDB’s social channels and ‘like’ and share the content. Twitter: @TheAHDB  Facebook: AHDB Instagram: @WeEatBalanced  Facebook: We Eat Balanced  Shape the future of farming Levy payers are at the heart of everything we do, so it’s only right that we give you a greater voice in how we spend your levy. Find out how your levy is invested and how it makes a difference to your business and the industry.  In April 2022, you’ll get to have your say on the challenges you want AHDB to focus on and the services we will deliver for you in the future. It’s your chance to influence how your levy is spent on the things that matter to you most. Register before 31 March 2022 to have your say Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected].    This episode was produced and edited by Kate Smith, Marcomms Executive (Dairy).