359: Does marketing ever stop? Not at AHDB

In this episode of the Food & Farming podcast, our host John Bates turns his attention to the marketing activity going on at AHDB. Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy.  Speakers: -          AHDB’s Senior Retail Insight Manager Kim Heath gives us an overview of how the cost-of-living crisis is changing consumer behaviour -          AHDB’s Head Of Marketing Carrie McDermid talks about some of the marketing activity going on right now and what to look forward to in the weeks ahead -          AHDB’s Food Communications Manager Denise Spencer-Walker inspires us with some easy sounding recipes which don’t break the bank as well as giving us some ideas for a special occasion meal  The We Eat Balanced campaign has successfully changed consumer perceptions and protected purchase intent.  At a time when consumers were being subjected to more and more negative misinformation about food and farming from Britain, our We Eat Balanced campaign has been successful at communicating that meat and dairy can be part of a balanced and sustainable diet and succeeded in shifting consumer perceptions. Find out more https://ahdb.org.uk/WeEatBalanced World Iron Awareness Week 2022 (22-28 August) - Breaking through misinformation and talking iron-clad facts. Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman. The NHS doctor and mum of two, partnered with AHDB as part of its We Eat Balanced campaign, using World Iron Awareness Week to highlight the importance of enjoying a balanced diet. Find out more https://ahdb.org.uk/ironawarenessweek  Love Lamb Week (LLW) will run from 1-7 September 2022, to shine a light on the sustainability of UK sheep production, whilst also reminding consumers of the exceptional taste and quality that UK lamb brings to the dinner table. There's lots of ways you could help raise awareness of Love Lamb Week and champion the hard work of sheep farmers, who produce delicious lamb, while maintaining the country's unique landscape. Find out more https://ahdb.org.uk/lovelambweek  Love Pork is an inspirational marketing campaign brought to life through tasty recipes which showcase the versatility of Pork as a mid-week meal, a budget friendly meal and a great go-to for all occasions. Our upcoming promotion this autumn will focus on using pork to feed a family of four people for under £5! Find out more https://www.lovepork.co.uk/  Find a selection of beef or lamb recipes at https://www.simplybeefandlamb.co.uk/  Agri Market Outlook: Summer 2022 https://ahdb.org.uk/agri-market-outlook