371: AHDB’s Pork Sector Council publishes 2022–2027 plan

It’s been a brutal time for the pork sector, with the combination of Brexit and Covid creating a perfect storm, followed by hugely inflated costs of production resulting from the war in Ukraine. Supporting levy payers through these unprecedented times is more crucial than ever. In this episode of AHDB’s Food & Farming podcast, AHDB’s John Bates chats to Mike Sheldon, Pork Sector Council Chair, and Tim Rycroft, AHDB Chief Executive Officer, about the results of the Shape the Future vote and the Pork Sector Plan for 2022–2027. They discuss how the outcome of the last few months enables AHDB to have a strong understanding of the demands made by farmers and processors. They also talk about how AHDB is going to continue building on the positive engagement that is now underway. In the vote, you gave clear messages that your Pork Sector Council has taken on board to direct the work of AHDB over the next five years. This resulted in the three key themes of work below, which are detailed in this Pork Sector Plan: Marketing Exports Reputation Thank you to everyone who participated in the Shape the Future vote. This plan for the next five years is not the end of the conversation – rather the beginning. Useful links Watch the Delivering the Future of Farming event recording: youtu.be/fQAGdiDiMpU Read the Pork sector plan 2022–2027: ahdb.org.uk/sector-plans/pork Find out who is in your sector council: ahdb.org.uk/pork-council To receive regular updates, online and at events, register now to stay in touch, at: ahdb.org.uk/keeping-in-touch Contact the Engagement team: ahdb.org.uk/pork-engagement-team For all other enquiries, email us at: [email protected] Feedback We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected]    This episode was produced and edited by Miriam Drewett, Marcomms Manager (Pork).