57: Pick pork for a midweek meal in minutes

In this edition of the AHDB podcast, we hear from Liam Byrne, head of meat marketing at AHDB. Liam talks about the midweek meal campaign, which is a three-year campaign aiming to inspire more people to cook with pork or to cook with pork more often. We also hear from a processor and two producers, who tell us their views on the success of the campaign to date. We finish up with a quick market update from Tom Forshaw, one of our analysts, who considers why European pig prices might be rising more quickly than here in the UK. Useful links Love Pork Website: www.lovepork.co.uk Facebook: www.facebook.com/lovepork.UK Instagram: www.instagram.com/love_pork Pick Pork TV advert: www.youtube.com/watch?v=sMJTbFcUjGw Butchers and farm shop owners, order your free point-of-sale kits from: www.lovepork.co.uk/butchers-kits  Turmeric pork skewers recipe: www.lovepork.co.uk/recipes/turmeric-pork-skewers-with-supergrain-salad/ Download the full Pick Pork recipe booklet here, or order a printed copy via: [email protected] Market information Pork Talk market update videos AHDB Brexit hub Get in touch Get in touch with our marketing team: [email protected] Sign up to receive the latest information from AHDB