Data-Driven Marketing

There is just so much data out there,  how do you use it to its maximum potential to target your customers and prospects? In this episode, host Will Francis chats with email marketing expert Karen Talavera about how to get a handle on all this data to flesh out your personas, and essentially understand the people behind the numbers. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!