Wednesday Wisdom: Scott McKain

We’re looking to Scott McKain, a personal friend of mine and wonderful author, for today’s “Wednesday Wisdom.” Scott says, “Make the customer the star of the show,” and I think that’s a fantastic way to focus your energy. Who’s the star of *your* show? Your showroom? Your product? You? Maybe shift that thinking. People love to talk about themselves… Give them the chance, and they’ll remember the conversation much more positively!