Change Maker: Bill Cavendish chats with Jim Davidson

Airline 'titan of transformation', Bill Cavendish, recently joined the Global Business Development team at Accelya from Emirates Airlines. In this episode, Jim quizzes Bill on his learnings from the last year, which includes the importance of having a direct relationship with customers and the value that ancillary merchandising brings to the airline's bottom line. We also hear of Bill's plans to bring his retailing and distribution expertise to other airline executives as part of the Accelya team.