Think Thursday: The Myth of the Fresh Start Effect

In this New Year’s Day episode of Think Thursday, Molly explores why January 1 feels so powerful psychologically and why that feeling so often fades. Drawing on neuroscience, mindset research, and behavioral science, she explains the difference between the Fresh Start Effect and the myth that our brains reset overnight.Using research from behavioral scientist Katy Milkman, Molly breaks down why temporal landmarks like January 1 increase motivation, how dopamine fuels anticipation, and why habits do not change through symbolism or intention alone. She explains what actually drives sustainable behavior change and how identity, repetition, and environment shape the brain over time.This episode reframes January not as a moment of reinvention, but as an opportunity to continue building momentum with clarity and compassion.What You’ll LearnWhy January 1 feels emotionally different from other daysWhat the Fresh Start Effect is and why it works as a motivatorHow dopamine drives anticipation rather than follow throughWhy the brain does not reset habits or patterns overnightThe role of the basal ganglia in habit formationHow identity based change can either support or sabotage progressWhy self rejection increases all or nothing thinkingWhat works better than willpower for sustainable behavior changeKey Concepts ExplainedFresh Start Effect and temporal landmarksDopamine and anticipation versus long term habit wiringNeural efficiency and why the brain prefers familiar patternsIdentity based behavior change and evidence gatheringIteration over intensity for neuroplasticityEnvironment over willpower as a driver of consistencyPractical Reframes from the EpisodeShift from starting over to continuing forwardFocus on strengthening what already existsThink aligned habits instead of new habitsUse January as an informative month rather than a performanceBuild identity through small repeated actionsReduce friction instead of relying on motivationResearch and References MentionedKaty Milkman’s research on the Fresh Start EffectHow to Change: The Science of Getting from Where You Are to Where You Want to BeNeuroscience research on the basal ganglia and habit loopsIdentity based behavior change research in psychologyRelated Think Thursday EpisodesThe Illusion of Starting Over in Habit ChangeConsistency: The Brain’s Super PowerThe Iterative Mindset and Behavior ChangeBelief Echoes and Why Change Feels HardDefensive Pessimism ★ Support this podcast ★