Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors
Archive Seasons 1-6 – Writing Excuses - Podcast autorstwa Brandon Sanderson, Mary Robinette Kowal, Dan Wells, and Howard Tayler
"Branding," not "Brandon," just so we're clear. Brand-ING. We open with the definition of "branding," talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a few examples, and use them to help the listener arrive at a decent author-branding strategy. Writing Prompt: Pick your favorite author and in 50 words or less write down what you think their brand is, then compare it on the forums with what others write.
