Forget Your List, Focus On This

It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what’s an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he’s doing it without paying for ads! The death of your email list may actually be a good thing for your business. If you have been using email to market your business, you will have noticed that your open and click through rates have been declining consistently. Email has been gradually becoming less effective. Most people check their email on a mobile device, which means they probably won’t see your message. Gmail is actually now recommending users to unsubscribe from commercial email lists if they haven’t opened anything in a while. GDPR is making it very difficult to email people in Europe as well, so much so that Frank has removed everyone from Europe off his email list, and there is a good chance of something similar coming to the United States. Audiences are the new email list. Audiences are the people you can reach on other platforms like YouTube, Facebook, Instagram, and podcasts. Audiences are not the same as followers or fans. Your audience consists of people who have seen your content that you can retarget. Intent Based Branding is the strategy you can use to leverage these new audiences. The way it basically works is you create content for those platforms. Then, as people engage with your content, you boost the best performing stuff. Everytime Frank posts on a social media platform, he makes an offer that is surrounded by content. Frank’s reach across his social channels added up to over 15,000 people and the best part is that each piece of content that goes up stays online forever to constantly add value. A lot of the time, once someone watches one piece of your content, they will binge watch your other content. Everytime you create a video it becomes an asset. The important part of the strategy is to retarget the people that consume the content with more content and more offers. Your audiences on social media will likely be significantly bigger than your email list. When you create content everyday, you are creating goodwill in your marketplace. You are demonstrating you can help people by actually helping people. You are also adding value to the marketplace at the same time. Your business’s revenue is directly related to the amount of goodwill, value, and offers you have provided to the marketplace. People don’t get mad at you for making the same offer every single day if you wrap valuable content around it. Imperfect action is superior to doing nothing. You don’t need to look perfect or be perfect to start doing something. Just help people in your content and make offers. Consistency creates more reach and momentum. Don’t overthink it, just start going live and creating content and you will naturally get better at it. Email is going down, audiences are going up, and audiences work better anyway.